Puori Collagen Launch Campaign

I led the creative campaign for Puori’s collagen launch, centered on the theme of “transparent beauty.” The QR code became the focal point, symbolizing trust and openness. The campaign featured hero visuals of models with QR code tattoos, linking to in-depth product details. We extended this concept to an immersive launch event, where a QR code made entirely of flowers served as the centerpiece, merging nature and technology. The event highlighted the product’s benefits while reinforcing Puori’s commitment to transparency in a visually striking and memorable way.