Novo Nordisk Patient Guides

As a freelancer with Ogilvy, I collaborated on an exciting project for Novo Nordisk, focusing on a pitch for patient guides across their key products, including Ozempic, Rybelsus, and Tresiba. Our primary objective was to craft a relatable and human-centric approach to art direction and layout, ensuring the guides not only resonated emotionally with patients but also presented the medication usage as approachable and straightforward.

By adhering to Novo Nordisk's CVI guidelines, we maintained brand consistency while innovating to create a fresh, empathetic visual narrative. Our efforts culminated in a winning pitch, underscoring the impact of thoughtful design in healthcare communication.