Puori New Year’s Campaign 2024

I led and art-directed Puori's New Year’s 2024 campaign, managing the project from the initial brief through moodboarding, storyboarding, and storyline development in collaboration with our in-house videographer. Targeting younger, athletic Americans eager to elevate their workout game, the campaign showcased Puori’s third-party tested protein powder. We emphasized the importance of clean, uncontaminated protein to help customers achieve their New Year’s fitness goals without compromising their efforts, aligning perfectly with Puori’s dedication to transparency and health.