Creative Direction & visual identity

In this project, I led the initiative from concept through to execution, encompassing art direction, design, and photography. Partnering closely with the Royal Danish Theatre’s talented performers, my goal was to create a unique visual sub-identity that would captivate a younger audience and enhance their engagement with the theatre.

To achieve this, I focused on integrating tactile elements and sensory experiences, using photography to evoke authentic human emotions and make the theatre experience more compelling and relatable for a younger demographic. I did the photography myself assisted by a professional photographer helping with the light.

Working closely with soloist ballet dancers Astrid Elbo and Jonathan Clemensky afforded me the opportunity to delve deeply into the nuances of their craft. Through collaborative exploration and experimentation, I strove to capture the essence of their performances in a series of evocative images.